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Course Reflection— What's Happened & What's Next for DigiGurl720

This class provided me with the opportunity to explore my various innate writing styles. I was able to speak freely on topics pertaining to my beat masqueraded as my DigiGurl720 avatar. It’s a neat feeling when a Twitter account with over 61K followers retweets you. That happened to my Wiki Rewrite assignment, which has accumulated 362 views! That’s about 26x more than the average view amount for my assignments. A sense of pride came with seeing that astronomically high number of views painted on my administrator’s dashboard. Did 362 people really care to read my self-proclaimed definition of digital marketing? They did indeed. This goes to show me that my writing does hold value. A blog would help position me as a digital marketing expert. I’d post these articles on LinkedIn to further promote my knowledge and forward-thinking. These digital footprints will not only help my professional status but also boost my organic SEO. My blog will be an addition to my online portfolio. ...
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The To-Go Desk Social Media Campaign

GOALS To generate brand awareness of the To-Go Desk’s name. Provide a friendly customer service experience and highlight the To-Go Desk’s simple, affordable, and innovative technology. OBJECTIVES 1. Educate the consumer on how To-Go Desk’s all-in-one collapsible portable desk which has revolutionized the desk manufacturing business.   2. Establish a relationship with current customers and provide a quick and easy solution for prospects.   3. Encourage and acknowledge positive feedback.   TARGET AUDIENCE Working males and females ages 25-44 CONTENT THEMES Create and promote content that establishes credibility and integrates with audience’s lifestyles. Focus on ease of use and its “cool factor”   Emphasize features such as patented lightweight metal, easily transportable, and expandable cup holder.   Highlight value and affordability   Generate excitement and willingness to utilize the To-Go Desk SOCIAL MEDIA CHANNEL...
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“Taco Bell Blackout” Social Media Campaign

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Campaign Objective  Taco Bell’s social media campaign objective was to drive their fans to download their new mobile ordering app.  Strategy Instead of utilizing their social media channels to push out promotional messaging that encourages fans and followers to download their new ordering app, they decided to take a less conventional approach. Taco Bell shut down all their social media sites and posted a message tailored to each social platform with the hashtag- #ONLYINTHEAPP. Campaign Success Within just the first two days, Taco Bell received over 300,000 installs, outranking some of the most popular apps in the U.S. at that time. They also garnered 2 billion earned media impressions in three days time.  Their innovative marketing campaign generated an insane amount of chatter, which derived from all over our great nation. This reverse psychological genius landed Taco Bell’s Blackout campaign six 2015 Cannes Lions International Festival...
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