The To-Go Desk Social Media Campaign

GOALS

To generate brand awareness of the To-Go Desk’s name. Provide a friendly customer service experience and highlight the To-Go Desk’s simple, affordable, and innovative technology.


OBJECTIVES

1. Educate the consumer on how To-Go Desk’s all-in-one collapsible portable desk which has revolutionized the desk manufacturing business. 
2. Establish a relationship with current customers and provide a quick and easy solution for prospects. 
3. Encourage and acknowledge positive feedback. 

TARGET AUDIENCE

Working males and females ages 25-44

CONTENT THEMES

Create and promote content that establishes credibility and integrates with audience’s lifestyles.
  • Focus on ease of use and its “cool factor”
  •  Emphasize features such as patented lightweight metal, easily transportable, and expandable cup holder.
  •  Highlight value and affordability
  •  Generate excitement and willingness to utilize the To-Go Desk


SOCIAL MEDIA CHANNELS

Facebook:

Canvas: Produce a mix of high-resolution imagery and video content to create an experience while engaging with the Canvas ad.
Video Ads: Produce 15-second video content
Promoted Offers: 20% off coupon

Instagram:

Instagram: Show the versatility of the To-Go Desk and how it seamlessly fits into our target audience’s lives.
Instagram Video Ads: Produce videos of how to utilize the To-Go Desk in different environments to create the ideal work environment.

LinkedIn:

LinkedIn Sponsored Post- Create a series of posts that promote the To-Go Desk’s various capabilities and innovative characteristics.
LinkedIn Video- Produce videos of how to utilize the To-Go Desk in different environments to create the ideal work environment.


CAMPAIGN MEASUREMENT

KPIs include: 
  • Facebook reactions
  • impressions for each channel
  • Video views
  • Landing page visits
  • Website visits 
  • Coupons claimed 
  • Sales generated 






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