Insights into Our Digital Marketing World

My chosen beat is going to focus on current digital marketing trends and how businesses are utilizing these trends to achieve their overall business initiatives. As a digital strategist, I help clients identify digital marketing opportunities, and then my team and I implement a robust, integrated marketing strategy that will help them attain their goals. To measure a campaign’s success, we first need to identify key performance indicators (commonly known as KPIs). Due to the plethora of data to analyze, one of the most important jobs for any digital marketer is to figure out which metrics matter the most when it comes to determining a campaign’s success.     I’ve been working in the digital marketing field for the past five years. This beat is extremely applicable to my career, and will hopefully allow me to further advance my knowledge on the digital marketing trends topic. My newfound intel could also influence future digital strategies. Furthermore, my ...

I was born and raised in good ol’ Connecticut. I then moved on to graduate from the University of Connecticut with a BA in Communications. I was one of the lucky few to score a full-time position with the company I interned for. I’ve been working at a marketing and communications agency for the past five years. We’re a small, hardworking, and lively group of young, forward-thinking individuals. To be honest, our job titles don’t properly consider the “many hats” each of us wear. So, although my official title is digital strategist… I also am a digital producer, data analyzer, social content creator, online community manager, PPC and SEO expert. And there lies the beauty of working for a small business. So, you can see how explaining to others what I do every day, who are not familiar with the digital marketing nuances, is a constant challenge since my daily tasks are completely dependent on what we have going on at the time. Do I need to launch, optimize, or pause a native ad camp...

Written Back in 2013- This year’s Boston Marathon should have been like any other – a celebration of accomplishment, shared by friends and family. Then the unexpected happened. In an instant, chaos and confusion overwhelmed the area. There was disbelief, fear and questions. This is the predicament that our very own Art Director, Charlie Jones, was faced with Monday afternoon while attending the Boston Marathon. Luckily, he and his friends had been a block away at their hotel when the horrible incident occurred. However, quickly after the attacks Boston went into lockdown mode. All city cell towers had been shut down. Calling anyone was virtually impossible. There wasn’t enough bandwidth left, with all the media broadcasting, to seek out answers on the social-sphere. Communication was key and texting seemed to be the only option. Charlie and his group, which included a 10 week-old baby, were forced to evacuate their hotel and come up with an exit plan. Driving out of Copley Squar...