A One-Page Read on Little Ol' Me

SUMMARY

An architect of digital marketing strategies that are tailored to client’s business initiatives. Guardian of the analytical data, and storyteller of campaigns’ successes or failures. Gatekeeper of Google Analytics and AdWords. Avid problem-solver when it comes to campaign chaos. Works effectively in a heavily cross-functional, fast paced environment.

EDUCATION

Home of the Huskies—University of Connecticut, Storrs, CT                          May 2012
B.A. in critical thinking and analysis of the Communication Sciences 
Minor in analyzing how the human psyche functions—Psychology

PROFESSIONAL EXPERIENCE


Digital Marketing Strategist, Marketing and Advertising Agency        May 2012- Present 

Creates and executes integrated marketing plans that align with clients' business goals and initiatives. Collaborates with marketing and communications teams on design and production of campaign components. Analyzes campaigns’ performance and identifies areas of improvement and opportunities for optimization. Prepares detailed marketing reports on a weekly, monthly, and quarterly basis. Spearheads the content creation for clients' social media accounts. Produces engaging and innovative online marketing campaigns.


CERTIFICATIONS


Google AdWords                                                                          January 2014-Present


Endured two weeks of vigorous studying. Learned the overall structure of search campaigns, video campaigns, and display campaigns. Studied the differences between a campaign that ran on the Google Search Network and one that ran on the Google Display Network. Completed and passed both the AdWords Fundamentals and Search Advanced exams crowning me a Google AdWords certified partner.

Google Tag Manager                                                                      March 2015-Present 

Google Analytics Academy generously hosted an online course for any brave non-coders who dared to venture out into the complex world of Tag Manager. I completed the course physically unscathed, but mentally fatigued. The world of Tag Manager is ruthless for any individual who is not a programmer, so this certification is one of many to come. 

 

HIGHLIGHTS


· Account management
· Digital advertising
· Customer service-oriented
· Microsoft Office Suite expert
· Project management
· Go-to-market strategy development
· Fast Learner
· Innovative

*References upon request.


Comments

  1. The WhillsJune 3, 2017 at 10:02 AM

    You have quite an interesting background. Love the certifications into google. Is there a certain company you'd wish to work for down the road?

    ReplyDelete
  2. recentgrad22June 11, 2017 at 7:26 AM

    From 2017RunnerGirl

    I really like your summary. I think when we tell people about what we do it tends to sound less exciting or confuses people. You do a great job expressing the nature of the work you do. It shows that you have passion for and enjoy what you do. Great job!

    ReplyDelete
  3. Aurora SinclairJune 12, 2017 at 2:28 PM

    It's sounds like you are the gal for this beat. Your credentials are solid and supplemented by the supposed definitive authority on marketing trends - Google.

    ReplyDelete

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