The Troubles That Lie Behind Finding Your Voice as a Digital Marketer
Find your voice. A
task which seems so simple…until we take a moment to recognize the profound
meaning behind it.
How do I discover my voice when my job consists of focusing
on utilizing my clients’ voices? For most of the workday, my voice is usually set
aside. Like old cassette tapes collecting dust in my mother’s attic since the
early 90’s.
To do my job, I need to embrace everyone’s voice, but my
own. These voices take many forms. Some are truncated into 140 characters, or
embellished with hashtags galore. Others are forever adorned with limitless
bullet points and supplementary paragraphs.
Whether through social media campaigns, strategy documents, or web
content, my voice often hides behind my clients’.
For years, I have found it much easier to write in the voice
of others, than to write in my own. However, as I climb up the corporate ladder
and advance my education, I find that establishing my voice is critical. It
allows me to position myself as a thought leader, and a credible resource. It
connects me to my craft and to others who care to engage in the dialogue my
voice ignites.
Yet, for someone who is an extrovert, and never runs out of
things to say in person, why is it so hard for me to put pen to paper? Or in
twenty-first century speak —fingertip to keyboard. After living on this Earth
for 27 years, how is it possible that I don’t have an established voice? The
more I dwell, the angrier I become.
Could it be fear? Fear that I’ll be criticized for the words
I jot down. Or fear that I’ll be silently judged for the form my writing takes.
What is stopping me from finding my voice?
The internal quest begins.
I thought this was beautifully written. Your post reads very conversationally. I enjoyed your metaphor about the old cassette tapes, especially how descriptive you were. Little features like that made this piece super relatable.
ReplyDeleteDigiGurl,
ReplyDeleteI chuckled while reading this because I can relate. The idea that we may be experiencing facets of The 5 Stages of Grief (https://psychcentral.com/lib/the-5-stages-of-loss-and-grief/) is comical but plausible. We are mourning our unfocused selves.