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GOALS To generate brand awareness of the To-Go Desk’s name. Provide a friendly customer service experience and highlight the To-Go Desk’s simple, affordable, and innovative technology. OBJECTIVES 1. Educate the consumer on how To-Go Desk’s all-in-one collapsible portable desk which has revolutionized the desk manufacturing business.   2. Establish a relationship with current customers and provide a quick and easy solution for prospects.   3. Encourage and acknowledge positive feedback.   TARGET AUDIENCE Working males and females ages 25-44 CONTENT THEMES Create and promote content that establishes credibility and integrates with audience’s lifestyles. Focus on ease of use and its “cool factor”   Emphasize features such as patented lightweight metal, easily transportable, and expandable cup holder.   Highlight value and affordability   Generate excitement and willingness to utilize the To-Go Desk SOCIAL MEDIA CHANNEL...

Campaign Objective  Taco Bell’s social media campaign objective was to drive their fans to download their new mobile ordering app.  Strategy Instead of utilizing their social media channels to push out promotional messaging that encourages fans and followers to download their new ordering app, they decided to take a less conventional approach. Taco Bell shut down all their social media sites and posted a message tailored to each social platform with the hashtag- #ONLYINTHEAPP. Campaign Success Within just the first two days, Taco Bell received over 300,000 installs, outranking some of the most popular apps in the U.S. at that time. They also garnered 2 billion earned media impressions in three days time.  Their innovative marketing campaign generated an insane amount of chatter, which derived from all over our great nation. This reverse psychological genius landed Taco Bell’s Blackout campaign six 2015 Cannes Lions International Festival...

8 Reasons Why You Need a Mobile Marketing Strategy Create bar charts

Script- Hello everyone and thanks for joining us today to learn about our latest innovation, the To-Go Desk. My name is Jamie Esposito and I am the Founder of To-Go Desk. Our headquarters is in Pittsburgh, Pennsylvania and we’re scheduled to open another office in San Diego this coming Fall, which we’re really excited about. We live in a digital age, where working remotely has become the norm. Whether we’re sitting on a bench, on the beach, or in the park on a beautiful sunny day, a stationary desk is no longer conducive to our highly active lifestyle. With To-Go Desk, you’re able to accomplish all your work-related tasks Without having to stress about finding the nearest café to create a favorable work environment. With more than 25 years in the desk manufacturing industry, To-Go Desk has a proven record for innovative design, manufacturing, and distribution of work desks. Although it supplies a fantastic work space, the To-Go Desk is appropriate for ...