To-Go Desk Storyboard


Comments

Post a Comment

Popular posts from this blog

What is Digital Marketing- Wiki Page

Digital Marketing                                                                     Digital marketing , also referred to as online marketing, is the process of advertising products and services to online consumers using digital technologies via the Internet, mobile web, and in-app. Brands have embraced this technology to granularly market to their target audience. Digital marketing allows brands to help target the right people, on the right devices, and the right times. Although TV remains the largest medium in ad spending, digital media is continuing to be the top driver of growth in global advertising. Digital spending will rise from 31% to 33% in the next year. [1] Total online spend is predicted to be $547 billion for 2017, up from 4.4% last year. These trends are just getting started. E-marketers 201...
Read more

“Taco Bell Blackout” Social Media Campaign

Image
Campaign Objective  Taco Bell’s social media campaign objective was to drive their fans to download their new mobile ordering app.  Strategy Instead of utilizing their social media channels to push out promotional messaging that encourages fans and followers to download their new ordering app, they decided to take a less conventional approach. Taco Bell shut down all their social media sites and posted a message tailored to each social platform with the hashtag- #ONLYINTHEAPP. Campaign Success Within just the first two days, Taco Bell received over 300,000 installs, outranking some of the most popular apps in the U.S. at that time. They also garnered 2 billion earned media impressions in three days time.  Their innovative marketing campaign generated an insane amount of chatter, which derived from all over our great nation. This reverse psychological genius landed Taco Bell’s Blackout campaign six 2015 Cannes Lions International Festival...
Read more

My Chosen Beat

My chosen beat is going to focus on current digital marketing trends and how businesses are utilizing these trends to achieve their overall business initiatives. As a digital strategist, I help clients identify digital marketing opportunities, and then my team and I implement a robust, integrated marketing strategy that will help them attain their goals. To measure a campaign’s success, we first need to identify key performance indicators (commonly known as KPIs). Due to the plethora of data to analyze, one of the most important jobs for any digital marketer is to figure out which metrics matter the most when it comes to determining a campaign’s success.     I’ve been working in the digital marketing field for the past five years. This beat is extremely applicable to my career, and will hopefully allow me to further advance my knowledge on the digital marketing trends topic. My newfound intel could also influence future digital strategies. Furthermore, my ...
Read more